OTP Verification Option on Checkout Experience Settings

OTP Verification Option on Checkout Experience Settings

Why You Should Keep OTP Verification Enabled on SuperProfile

At SuperProfile, we’re committed to helping you build authentic relationships with your community. One critical part of that is making sure the emails you collect are valid, verified, and belong to real users. That’s where OTP (One-Time Password) verification comes in.

What Happens If You Turn Off OTP Verification?

Disabling OTP verification might seem like a shortcut for faster sign-ups, but it comes with serious risks that can impact your brand and future marketing efforts:

1. Low-Quality or Spam Emails

Without OTP verification, users can enter fake or temporary email addresses to access your content. This means:
  1. You won’t be able to reach them again.
  2. Your email list quality drops significantly.

2. Damage to Your Email Deliverability

If you send marketing campaigns to invalid or spam-trap emails:
  1. Your emails might start landing in spam folders - even for real subscribers.
  2. Your domain reputation can take a hit.
  3. Email platforms (like Mailchimp, ConvertKit, etc.) might flag or suspend your account.

3. Inaccurate Analytics and Insights

Bad email data means you can’t trust your audience insights:
  1. Engagement metrics get skewed.
  2. You lose clarity on what’s working and what’s not in your campaigns.

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